‌Effective Date: September 4, 2026‌

Welcome to the official website of Liforme Ltd, accessible at www.liformeltd.com. These Terms of Service set out the legally binding rules, rights, and responsibilities that govern your access to, browsing of, and use of our e-commerce platform, as well as all purchases of our compact, space-saving fitness gear products offered through our website. As a London-founded fitness brand established in 2022, we bring 5 years of specialized experience designing rigorously tested small fitness tools that suit every workout scenario from home sessions, office lunch-break training, to on-the-go travel routines, backed by 60+ professional R&D staff and a local UK distribution hub. By accessing, registering an account, placing an order, or interacting with any features on this website, you confirm that you are at least 18 years of age (or the age of majority in your jurisdiction), have read, fully understood, and agree to be bound by every provision outlined in these Terms of Service. If you do not agree with any part of these terms, you are not authorized to use our website or services, and must cease all access immediately.

1. Official Service Provider Identification

The operator and legal entity responsible for all services provided on www.liformeltd.com is Liforme Ltd. You may contact us for any questions related to these Terms of Service using the verified official contact details below:

• Full registered company name: Liforme Ltd
• Official e-commerce website: www.liformeltd.com
• Dedicated service support email: myrth@liformeltd.com
• Customer service telephone line: +44 20 7388 1111
• Registered physical business and distribution address: Forum 2N, Centro Forum, 74-80 Camden Street, London, NW1 0EG, United Kingdom

Our support team will respond to all service-related inquiries, feedback, and dispute submissions within 2 business days during standard UK working hours.

2. Website Access and Account Registration Rules

We grant you a limited, non-exclusive, non-transferable, revocable permission to access and browse our website for personal, non-commercial use, under the following binding conditions:

• You may not use any automated tools, scrapers, crawlers, or data mining software to extract content, product data, or user information from our website for commercial purposes without our explicit written prior approval. You may not copy, reproduce, distribute, publicly display, or modify any original content, product images, product descriptions, design assets, or brand trademarks published on www.liformeltd.com without our formal written authorization. All intellectual property rights, including copyrights, trademarks, design patents, and brand assets associated with our fitness products and website content remain the exclusive property of Liforme Ltd.
• When you choose to register a user account on our website, you agree to provide accurate, complete, and up-to-date personal information including your full legal name, valid email address, and accurate contact details. You are fully responsible for maintaining the confidentiality of your account login credentials, and for all activities, actions, and orders that take place under your account. You must immediately notify our support team if you detect any unauthorized access to or use of your account that you did not authorize. Liforme Ltd will not be held liable for any losses arising from your failure to secure your account credentials.
• We reserve the full right to suspend, restrict, or permanently terminate your user account at our sole discretion, without prior notice, if we determine you have violated any provision of these Terms of Service, submitted fraudulent order information, engaged in abusive behavior towards our customer support staff, or otherwise taken actions that may harm the regular operation of our website or the legitimate rights of other customers.

3. Product Information, Pricing, and Order Acceptance Policy

All products listed on our website are compact, durable small fitness gear including resistance bands, yoga blocks, massage balls, and other workout accessories, all manufactured with non-toxic, BPA-free materials that are safe for users of every fitness level from complete beginners to professional training athletes. We make every effort to present product details, colors, functions, and specifications as accurately as possible on our product pages, but we do not guarantee that your device display will perfectly match the exact physical color or texture of the delivered product.

• All product prices displayed on our website are denominated in Euros unless otherwise explicitly noted, and do not include shipping fees, applicable import duties for international orders, or local value-added taxes that may apply to your region of delivery. We reserve the right to adjust product pricing, launch promotional offers, or modify service fees at any time, without prior notice. The price that applies to your order is the exact value displayed on the checkout page at the moment you submit and successfully pay for your order.
• The submission and payment of your order on our website constitutes an offer to purchase the selected products from us. We do not formally accept your purchase offer until our team verifies your payment validity, confirms product stock availability, and sends you an official order confirmation email. In rare cases where listed products are out of stock due to unexpected inventory discrepancies, or product pricing is incorrectly displayed due to accidental system errors, we reserve the right to reject and cancel your paid order, and process a full refund of the amount you paid back to your original payment method, without any further liability to you.
• You agree that all orders you place on our website are for your personal use only, and you will not purchase our products for the purpose of reselling, redistributing, or operating third-party commercial resale businesses without our formal written wholesale partnership authorization. Any orders we reasonably determine are placed for resale purposes may be cancelled immediately, even if payment has already been processed.

4. Payment Terms

All payments for orders placed on www.liformeltd.com are processed through our authorized, regulated third-party payment service providers, in full compliance with global payment card industry security standards. By submitting a payment for your order, you confirm that you are legally authorized to use the selected payment method for the transaction.

• All submitted payment information is encrypted via industry-standard SSL end-to-end encryption technology during transmission, and we do not store full complete payment card data on our internal servers, to maximize the security of your financial information.
• If your payment is declined for any reason, we reserve the right to pause the processing of your order immediately until we receive valid confirmed payment. We are not responsible for any delays or service interruptions caused by issues with your selected payment service provider.
• In the event of a confirmed unauthorized transaction linked to your order, you must notify our support team immediately, and we will work with our payment processor to conduct a full investigation and resolve the issue in accordance with applicable payment protection regulations.

5. User Conduct Prohibitions

When you use our website, services, and related features, you explicitly agree that you will NOT:

1. Post, transmit, or distribute any unlawful, harmful, defamatory, obscene, or otherwise objectionable content through our website’s review sections, contact forms, comment areas, or user interaction features
2. Attempt to gain unauthorized access to our website’s backend systems, other user accounts, or internal server infrastructure through hacking, password cracking, or any other malicious means
3. Interfere with, disrupt, or launch attacks against the normal operation of our website, including uploading or spreading computer viruses, malicious code, denial-of-service attack tools, or other harmful programs
4. Impersonate any other individual, company, or entity, or falsify your identity information to place fraudulent orders or make false claims against our brand
5. Use our website and purchased products for any unlawful activities that violate local, national, or international applicable laws and regulations
6. Harass, abuse, or threaten our customer support staff, R&D team, warehouse workers, or any other employees of Liforme Ltd, in any communication channels including email, telephone, or public comment sections
7. Leave false, misleading product reviews that contain fabricated information, or post negative malicious reviews in exchange for unauthorized monetary compensation or unapproved product refunds

We reserve the right to report any of the above prohibited activities to relevant law enforcement authorities, and pursue full legal compensation for any damages, losses, or operational disruptions caused by your violation of these rules.

6. Third-Party Links and Services

Our website may occasionally contain hyperlinks to external third-party websites, including social media platform pages, fitness guidance blog partner sites, and related resource pages that are not owned, operated, or controlled by Liforme Ltd. We do not have the ability to review, monitor, or take responsibility for the content, privacy policies, terms of service, or operational practices of these external third-party websites. You acknowledge and agree that Liforme Ltd shall not be held liable for any losses, damages, or negative experiences you encounter when you access these external third-party websites after leaving our platform. We strongly recommend that you read and review the full terms of service and privacy policy of every external website you visit before proceeding with any interactions or transactions on those platforms.

7. User-Generated Content Rules

When you submit product reviews, feedback, workout testimonials, photos of our fitness products, or other user-generated content to our website, you grant Liforme Ltd a permanent, worldwide, royalty-free, non-exclusive, fully sublicensable license to use, reproduce, modify, adapt, distribute, and publicly display that content across all our brand promotion channels, including our website, social media platforms, marketing newsletters, and official advertising materials, for the purpose of showcasing customer experiences and promoting our brand.
You confirm that you own full legal rights to all user-generated content you submit to our website, and that the publication and use of that content by Liforme Ltd will not violate the intellectual property rights, privacy rights, or any other legal rights of any third party. We reserve the full right to moderate, edit, or delete any user-generated content that we determine to be inappropriate, violating relevant laws, or inconsistent with our brand values, at our sole discretion, without prior notification to you.

8. Limitation of Liability

To the fullest extent permitted by applicable UK and international law, Liforme Ltd, our directors, employees, R&D staff, distribution partners, and authorized service providers shall not be held liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our website, our products, or our services. This includes but is not limited to lost profits, lost savings, data loss, personal injury injuries arising from improper use of our fitness equipment, or workout related accidents that are not directly caused by confirmed manufacturing defects of our products.
In no event shall the total aggregate liability of Liforme Ltd for any and all claims related to your order or use of our website exceed the total amount you actually paid to us for the specific product or service that is the subject of your claim. Our products are designed for standard fitness training use, and we explicitly remind all users to follow proper workout guidance, consult a certified medical professional before starting any new exercise routine, and never use our fitness gear in inappropriate, high-risk scenarios that exceed their intended design purpose.

9. Modification of Terms and Service Updates

We reserve the right to revise, update, or modify any of the provisions outlined in these Terms of Service at any time, at our sole discretion, to reflect changes in our business operations, new legal regulatory requirements, or updates to our service features. When we make material changes to these terms, we will update the “Effective Date” marked at the top of this document, post a prominent notification on the homepage of www.liformeltd.com, and send a formal notification email to all registered user accounts at least 7 days before the revised updated terms come into effect.
Your continued access to our website, placing of new orders, or use of our services after the effective date of the updated Terms of Service will constitute your full acknowledgment and agreement to be bound by the revised new provisions of these terms. If you do not agree with the updated revised terms, you must stop using our website and services immediately. We may also temporarily or permanently modify, suspend, or discontinue any part of our website, product offerings, or service features at any time, without prior notice to users, and we will not be held liable to you or any third party for any such modification, suspension, or discontinuation of our services.

10. Governing Law and Dispute Resolution

These Terms of Service, and all legal relationships between you and Liforme Ltd arising from your use of our website, products, or services, shall be governed by and construed in accordance with the laws of England and Wales, United Kingdom, without regard to its conflict of law principles.
In the event of any dispute, disagreement, or claim arising out of or related to these Terms of Service, your orders, or your use of our platform, both parties first agree to attempt to resolve the issue amicably through direct good-faith negotiation within 30 days of one party notifying the other of the dispute. If the dispute cannot be resolved through direct negotiation, both parties agree that the exclusive jurisdiction for any legal proceedings related to the dispute shall be the courts located in London, United Kingdom.

11. General Provisions

These Terms of Service, together with our published Privacy Policy, Shipping Policy, and Refund and Returns Policy, constitute the full complete agreement between you and Liforme Ltd, and supersede all prior oral or written agreements, understandings, or arrangements related to your use of our website and our services. No failure by Liforme Ltd to enforce or exercise any provision of these Terms of Service, or any related right, shall constitute a waiver of that provision or right. If any clause of these Terms of Service is determined by a court of competent jurisdiction to be invalid, unlawful, or unenforceable, the remaining provisions of the terms shall remain in full force and effect, and shall continue to be fully valid, lawful, and enforceable to the maximum extent permitted by applicable law.

If you have any questions, concerns, or requests related to these Terms of Service, you are welcome to contact our service support team at any time via myrth@liformeltd.com, call us on +44 20 7388 1111, or send correspondence to our registered address at Forum 2N, Centro Forum, 74-80 Camden Street, London, NW1 0EG, United Kingdom. As your long-term workout companion, Liforme Ltd is always committed to providing you with high-quality compact fitness gear and a smooth, transparent e-commerce shopping experience.